Thursday, 2 October 2014

Media essay ongoing auteur theory


Abstract- Do Tim Burton Movies follow the same pattern and has Tim Burton as an auteur perhaps created his own hybrid genre?
Abstract:
The purpose of this essay is to explore if Tim Burton movies follow the same pattern and if he has in fact created his own hybrid genre. I will travel through the years by contrasting and finding similarities in his creepy dark, quirky directorial style. I will analyse such movies as Charlie and the Chocolate Factory, Alice in Wonderland and Edward Scissorhands in which I am most fond of. My sources of research will range from cult fandom individuals such as source one: which features an array of websites which have been created by Burton fanatics, two: examples of the a logical narrative ideology that links his present day cinema to his past , 3 a Google image that shows Johnny Depp and Helena Bonham Carter through their recent movies as an insight to notice the similarities in appearance and 4: YouTube videos that give an insight into the opening title sequences to his movies and how cinematography is crucial to his work to produce this creepy, dark and quirky hybrid to name just a couple. I will not only explore the Tim Burton interviews and link them to how they apply here but I will be searching blog sites, as well as YouTube, Student’s various slide shares and reading into Burton’s childhood an perhaps making some explainable links.

Essay:
Whenever the spectator is plunged into his mad world, they are also introduced to even ‘madder’ characters. In regards to Mise en scene, Burton’s characters are made up colourfully and creatively which appear to us as eccentric, weird and some may say grotesque. If we consider some examples of his work we can ponder Willy Wonker perhaps.. With female characters, Anne Hathaway who plays the ‘White Queen’ wears a snow white dress, has white hair but wears black make-up making her appear beautiful in a creepy Burton way.

Tim Burton uses the binary opposition’s theory along with the theory of semiotics in synergy. The White Queen (the good) and Helena Bonham-Carter’s character ‘The Red Queen’ (the bad) are both sworn enemies. We use semiotics and also Roland Barthes character codes to consider why the two sisters seem to contrast each other. We know the white connotes purity denoting the White queen is the better behaved ‘Hero’ whereas the red connotes danger denoting a villain.

If we consider each of Burton’s masterpieces, one iconic view on some of his characters in his movies is they always feature something overly dis-proportioned. In fact maybe not the most obvious character is that unconfutable ‘chubby Weasel’ -like character like Tweedle-dum and dee (Alice in Wonderland), Augustus Gloop (Charlie and the Chocolate Factory) and Oogie Boogie (Nightmare before Christmas) to name just a couple recurring themes in which the audience love to pick out for themselves. This links to the uses and gratifications theory as the audience can make their own judgements on how they like to view Barthes characters theory for themselves. Another example of recurring characters is ‘The Skittish Outcast’. This character is very eccentric and usually a main protagonist, such as ‘Willy Wonker’ (Charlie and the Chocolate Factory), ‘Edward Scissorhands’ and also ‘The Mad Hatter’ (Alice in Wonderland). All of these characters have the sense of adding to the creepy mise en scene due to their bizarre appearances. Burton uses a strange persona which is combined with an eccentric hair style. Examples of similarity here are in Burton’s more recent Alice in Wonderland with ‘The Mad Hatter’ and his wacky hair style. His hair has high contrast with the usual gloomy background with his bright red hair. The bright red hair could be symbolic of the great fire we see in ‘The Mad hatter’s’ flashback. This is also the case for Edward Scissorhands because he not only has very distinct features but his hair style is also very whacky and contrasts the saturated town colour symbolising ‘The Outsider’.  Tim Burton focusses on hairstyles with Willy Wonker but he actually seems to have perfect looking brown hair, symbolising chocolate to add to the factory setting.

Some say that Burton produces an escape for his audience in his world. We are led to explore with our own assumption which is very clever, producing an escape into why Burton did this. The secret to this lies in the narrative but not through what is said, rather –un-said. Tim Burton almost never shares to us when or even where the films are set. We through iconography alone guess the setting to be London, like in Charlie and the Chocolate Factory where we guess just through the scenery. However pounds are not used but dollars are, generating the theory of enigma. We cannot make the assumption as to when the movie was set either, leaving a puzzling sense of mystery. There seems to be a clash between Charlie’s simply ‘old fashioned’ life and that of the other ticket winners and the postmodern esc look of the chocolate factory. It might be that Burton leaves these details out so viewers get lost in his films, rather than get blasted by details.

 

Uses and Gratifaction theory- Beyonce Heat Perfume

Bulmer and Katz’s Uses and Gratification theory Short Essay I chose this essay because it appeals to both genders in separate ways. Men may feel the urge to buy this product due to the fact that a pretty woman such as iconic Beyoncé is on the front. They would either buy it because he would like to give it to his girlfriend or because he likes to look at an attractive woman. This relates to the Uses and Gratification theory because most men would like to see an attractive woman and the media has purposely added a half-naked lady because the audience would like it. Beyoncé is sometimes known as the queen of music, thus a woman would like to buy it because they look up to her as she is an iconic figure. Red can be connoted in many ways. Firstly it’s a very sexual colour and also it is a danger warning colour. The danger warning colour can be because it is the colour of blood. It is also the countertype view because a woman is not associated with danger. The hair is down which shows us that she is being relaxed and she is casual. This connotes to a man that she isn’t a stressful woman. Beyoncé is wearing minimal clothing and is wearing it exposed. Men are more likely to look at this because her cleavage is exposed and her legs are long. Her groin is only just covered up which acts as a tease for whoever interested. Her tanned ‘bottle’ like appearance appears to us as perfect. This impacts the audience because a man will assume every woman should look like this because of their ‘needs’ though uses and gratz. This will all provoke a preferred reading perhaps ,within the audience as they would like to buy this product .
Preferred meaning: I would like to buy this product.
 
Negotiated: I like Beyoncé but I’m not a fan of perfume so I will not buy it.
 
Opposition: I would not like to buy this perfume.
 
 
Sign: Red           
Signifier: connotes the sex and danger. This relates to the danger or the ‘heat’ of a fire perhaps.
Sign: Heat
Signifier: This is a countertype of a woman because the woman isn’t associated with danger which attracts men.
Sign: Heat                       
Signifier: This is because she is red hot.
Sign: Use of celebrity
Signifier: with an iconic figure shows that woman can look up to her as a good piece of iconography.
 
Sign: Hair is down
Signifier: Denotes casualty and makes her appear sexier. Not wearing very much and men appreciate that.
Sign: Exposed body
Signifier: Cleavage is exposed and legs are stretched out sexually and all that’s covering her up. Men may then buy it for their girlfriends.
Sign: Attractive woman
Signifier: Men may think women should be like that. To have a natural tan, bottle shaped body and a slim figure. Thus putting pressure on women for how a male expects them to look.
Sign: “catch the fever”
Signifier: this could mean that as soon as it is put on everyone else wants it.